Sunday, October 14, 2007

Agel conference will bring international crowd

By Paul Beebe
The Salt Lake Tribune
Article Last Updated: 10/10/2007 02:50:45 PM MDT















When dietary supplements provider Agel Enterprises kicks off its annual meeting in Salt Lake City on Friday, hundreds of sales reps from Israel and the Muslim world will be among the convention-goers.

"From the beginning we wanted to make our products available to as many cultures as possible" said Glen Jensen, CEO of the Provo-based multi-level marketing company. "From Day One, we opened in 10 countries and we set out to have all of our products kosher-certified for our Israeli team members and halal-certified for our Muslim team members."

Over 3,000 people from 40 countries are expected at the Agel event, which will run through Saturday at the Salt Palace Convention Center.

Founded in 2005, Agel is one of the latest entrants into the already-crowded dietary Utah dietary supplements industry. At least 105 companies based in the state sold products worth $4.4 billion last year according to the United Natural Products Alliance.

Agel may be young, but it's not small. The privately held company does not publish its revenues, but Jensen said sales this year are expected to exceed $100 million.

"We've really grown fast," he said.

The company says it has 100 employees in Provo and another 50 people stationed at 15 foreign offices. They support over 100,000 independent salespeople who market Agel products door-to-door, over the Internet and Multi-level marketing businesses are a way of selling products through salespeople who are often called distributors. People who sign up as distributors receive commissions for their sales and those of other people recruited to join the business, according to the Federal Trade Commission.

The products Agel distributors sell are antioxidants, weight-loss formulas, joint maintenance, vitamin and mineral supplements and other commodities suspended in gel packs.

Gels are supposed to be more convenient than pills or tablets. They are more portable and can be taken without a liquid. And while the company doesn't claim that the body absorbs supplements suspended in gel faster, Jensen says gel is a better delivery method than "highly compressed" tablets or capsules.

To illustrate his argument, Jensen compares suspended gels to advances in the music industry.

"I would compare pills and tablets to cassette tapes. What we deliver is more along the lines of an iPod," Jensen said.

Monday, October 1, 2007

Agel Enterprise Wins The UVEF Awards!

UVEF Awards 2007 "Top 25 Under Five"
September 07,2007 12:00 AM EST

The Utah Valley Entrepreneurial Forum (UVEF) today announced winners of its 2007 "Top 25 Under Five" Awards spotlighting outstanding Utah entrepreneurs from across the state.

Orem, UT (FV Newswire) - The Utah Valley Entrepreneurial Forum (UVEF) today announced winners of its 2007 "Top 25 Under Five" Awards spotlighting outstanding Utah entrepreneurs from across the state. Award recipients were recognized today at ceremonies held at the Novell Provo campus and sponsored by InnoVentures Capital Partners - UTFC and Omniture. Online retail foreign exchange broker Interbank FX was recognized as the number one performer among Top 25 nominees.

"Congratulations to each of the Top 25 Under Five winners. A special thank you to Utah Valley Entreprenurial Forum for nurturing the hopes and dreams of those striving for excellence and securing the future growth of Utah business," said Governor Jon Huntsman. "These businesses represent the spirit of entrepreneurship and a vision for success that sets the mark for others to follow."

This year's other award recipients are Agel Enterprises, Alianza, Allegiance, Aribex, BEKO Associates, Control4, Doba, Excend Consulting/Nichols, Lekson Video, Mindshare Technologies, My Princess Pearls, MyComfort, Navigator Business Solutions, PilmerPR, Renasis, Rocketship, RockWell, Inc, Seastone Consumer Products, Skullcandy, Snapp Conner PR, SNG PR, Sunrise Publishing Group, Traktronix, and Your Home Advocate.

"Utah continues to be a fertile field of opportunity for entrepreneurs," stated Mark Lund, chairman of the UVEF board. "Top 25 Under Five Award winners are just a sampling of the terrific companies on 'the grow' in this great state."

UVEF's Top 25 Under Five Awards have recognized the development of more than 150 entrepreneurs and their companies in the past six years. Competing companies are judged based on profit, growth, equity funding, job creation and job quality.

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